A detailed overview of the Mad Angles TVC project, showcasing creative direction, energetic visual storytelling, and the final execution. The project highlights concept development, on-set coordination, and dynamic filmmaking choices made to reflect the brand’s bold, quirky, and youth-centric personality.
Role: Concept Development • Direction • Cinematography • Editing
Concept: A young man attempts to woo a girl with a romantic gesture, but his efforts are quickly sidelined as he and his friend become completely engrossed in sharing a bag of Bingo! Mad Angles.
Outcome: The project strengthened my ability to use humorous juxtaposition and relatable social scenarios to drive product engagement and maintain audience attention.
A detailed overview of the Mad Angles TVC project, showcasing creative direction, energetic visual storytelling, and the final execution. The project highlights concept development, on-set coordination, and dynamic filmmaking choices made to reflect the brand’s bold, quirky, and youth-centric personality.
Role: Concept Development • Direction • Cinematography • Editing
Concept: A young man attempts to woo a girl with a romantic gesture, but his efforts are quickly sidelined as he and his friend become completely engrossed in sharing a bag of Bingo! Mad Angles.
Outcome: The project strengthened my ability to use humorous juxtaposition and relatable social scenarios to drive product engagement and maintain audience attention.