Hershey's Kisses TVC Project
A detailed overview of the Hershey's Kisses TVC project, showcasing creative direction, production process, and final outcomes. Highlights include concept development, on-set experience, and the success metrics achieved by the campaign in reaching a broad audience.
Role: Concept Development • Direction • Cinematography • Editing
Concept: The TVC depicts a group of friends who appear to be approaching someone with aggressive intent but unexpectedly celebrate with Hershey's Kisses instead.
Outcome: The project strengthened my ability to use misdirection in storytelling and maintain narrative cohesion while transitioning from a high-stakes buildup to a celebratory climax.
A detailed overview of the Hershey's Kisses TVC project, showcasing creative direction, production process, and final outcomes. Highlights include concept development, on-set experience, and the success metrics achieved by the campaign in reaching a broad audience.
Role: Concept Development • Direction • Cinematography • Editing
Concept: The TVC depicts a group of friends who appear to be approaching someone with aggressive intent but unexpectedly celebrate with Hershey's Kisses instead.
Outcome: The project strengthened my ability to use misdirection in storytelling and maintain narrative cohesion while transitioning from a high-stakes buildup to a celebratory climax.
